Swiping culture isn't going anywhere. If anything, it's increasing more and more. People rarely find love in libraries or stumble upon them in the middle of the streets anymore. Moreover, for many, dating isn't even about love anymore. You've heard singles saying they want something casual or simply a plus one to take to their next business party. 

The point is that online dating is only expanding in its multiple aspects, making it the perfect time for dating businesses to grab onto opportunities. Single dating ads are created in a way that lures singles to download their app, visit their website, sign up, and get the premium. And it's not with the same old promises of finding love. With this blog, let's discover the science of single dating ads and how you can create one for your own business. 

The Appeal of Single Dating Ads 

What's the first thing that comes to your mind when you come across a dating ad? 

Every dating business appeals to users in a different way. Think of how Bumble centers around women making the first move. But with Grindr, the appeal is to offer a safe space to queer audiences, focusing mostly on gay men. Their ads differ accordingly. 

Businesses usually convey through their ads what they offer and stand for. It could be about finding your one true love or appealing to inner desires of lust, longing, and fulfillment. Something a little less and something a little more. A lot depends on your target audience. 

The general impression they create is that not all is lost when it comes to dating. Whether you want love or lust, there's always hope. 

The 'Scientific' Elements Behind Effective Dating Ads 

When it comes to dating, there's no science. Just vibes. But when it comes to creating dating advertisements, there definitely are a few elements that have proven to perform better. Let's discuss what they are and how you can incorporate them into your ads. 

Personalization 

Generic ads are lame and outdated, and let's be real, nobody spares a glance at them. Just like how you'd block the next person who doesn't fit your type, your dating ads could see a similar fate. Personalizing your ads is something that can help make your brand feel approachable and form a connection with you. Here's how you can personalize your ads. 

• Focus on dating motives. What motivates your target audience to date? It could be finding serious love and ultimately getting married, or it could be finding a friend or a casual partner. 
• Age group preferences. People usually feel strongly about the age group they date. Some may prefer dating someone around their age group, while others prefer dating someone a little mature or older. 
• Location is another element that contributes to personalization. People usually prefer dating near the area that they reside in. This can be your star feature if your dating business is localized. 

A Clear Message 

Another element that matters the most is clear messaging. Your ad shouldn't be a puzzle that a viewer has to decode. It should take them a single glance to understand your offering and your service. Think about what message you want to convey through your ads, keeping in mind your audience's preferences. 

Your messaging could be wanting someone to download your app after seeing your ad, educating customers about a hot dating topic, or captivating them in the first go to improve brand awareness.

Powerful Ad Copy 

The most unskippable element is your ad copy. Good ad copies command attention, take you by surprise, and stir some deep emotions within you.

When it comes to writing ad copy for single dating ads, it should include personalized elements and reflect your messaging and brand's tone of voice. Your copy could be conversational and directly speak to the reader, be a little cheeky and make them roll their eyes affectionately, or be snappy enough to demand readers to take action. 

First comes your headline, which should act as a hook and make users want to read further. Next is your body copy, which can either expand on your service or flaunt its benefits and results. Both should be complementary to each other. However, bodies aren't always a necessity when the focus is your visual, and the headline is sufficient in itself. 

Hinge's famous ad copy, 'Hinge wants you to find love, even if it kills us,' is something to take inspiration from. 

Complementary Visuals 

Unless you're for a text ad, visuals are the topping of your cake. They're what makes readers stop scrolling and spare two seconds for your ad. 

Now, if you think that single dating ads are all about pink hearts, think again. For example, Bumble's signature colors are yellow and black, which are incorporated into almost all of its ads. The result? Their ads end up looking not too cheezy and successfully attract their target audience, which is GenZ. 

Whatever visuals you create should be consistent throughout your dating campaign and align with your branding. High-quality photos and videos that tell a story and complement your ad copy work the best. 

Call to Action 

Imagine a scenario where you effectively caught the attention of users with your ad, but in the end, they didn't know what to do with it. Were you introducing yourself? Did you want people to download an app? 

Call-to-actions, or CTAs, are simply phrases telling your audience what action to take after seeing your ad. They act as a guide that compels people to act and take the next step. When it comes to dating, this can be signing up for a website, downloading an app, purchasing premium, or something similar. 

Irresistible Offers and Scarcity 

A lot of times, creative ads are not enough, especially when you're a new and lesser-known business. Your audience needs a motivator to take action and try out your service. This motivator can come in the form of irresistible offers like first sign-up discounts, free unlimited matches for a few days, cashback on opting for premiums, and many more. 

This perception of saving money and finding a good deal makes them act right away. 

What Supports a Great Dating Ad? 

A creative ad with irresistible offers is of no use until it reaches the right people. Here's what you need to ensure that your ads continue performing well in front of the correct audience. 

Accurate Targeting: To get returns, your ads need to reach demographics and locations. People with particular online behaviors, like those who frequently visit dating blogs or check out your competitors, usually tend to have higher chances of converting into customers.

Regular Monitoring and Optimizing: You need to keep checking your singles ad to see if it's up to your mark. Track all the metrics and make appropriate changes according to the dating market trends. This way, you ensure that you don't waste your marketing budget. 

New Approaches: There's a lot of potential for something new when it comes to dating marketing. Just like how Hinge shines behind the concept that it was meant to be deleted, you, too, can come up with a completely new way to attract your audience. 

Conclusion 

The science behind the creation of single dating ads is easy to understand. You personalize ads by understanding your audience's desires, having clear messaging, ad copy, visuals that resonate with your brand, and CTAs that compel action, backed by irresistible offers and hints of scarcity. 

But most of the time, creative ads are not enough. You need to target them to the right audience and regularly monitor them to optimize for the better. This can be easily achieved by partnering with dating ad platforms that know the dating market inside out. 

Frequently Asked Questions (FAQs) 

What are single dating ads? 

Ans. Single dating ads are used by dating businesses to promote their apps and websites. They are targeted at people looking to find a partner for love, marriage, friendship, sex, or something else. 

Who do single dating ads appeal to? 

Ans. Single dating ads appeal to singles that fall within their target audience, depending on their demographics and online behavior. 

What are the best ad formats for dating ads? 

Ans. Banner ads, video ads, and push ads are some of the best ad formats for dating advertisements. They effectively attract people with catchy graphics and hooks.

How to craft a good dating ad? 

Ans. Good single dating ads are crafted using visually appealing graphics and compelling ad copies. They have personalized elements and clear messaging to engage more audiences and often carry some kind of offers and discounts that hint at scarcity and urgency. 

Which advertising platform is the best for dating advertising? 

Ans. 7Search PPC is one of the advertising platforms for dating ads. You get to target multiple GEOs, have six ad formats to choose from and attract traffic via premium websites. Their detailed analytical dashboard and campaign management system are unmatched, with targeting features that perform even better.