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Join to be the first to receive special offers, news and product updates, and save 15% on your next purchase. At the same time, what’s changed for us is the difficulty that comes from keeping a business like ours in the USA, where it’s become harder every day to grow a manufacturing business. We’ve always worked hard to keep manufacturing and jobs in America, but it has definitely become more of a challenge.

The Strategist’s best-selling vibrator, the Vibe from Maude, launched four years ago with a highly SFW gray-and-forest-green website that looks more like a place to buy linen goods or silk button-downs than sex toys. The Vibe is made with 100 percent platinum-grade silicone (Restriction of Hazardous Substances passed/FDA grade), has three speeds controlled via one button, comes in a small canvas zip pouch, and charges with a USB. Maude founder Éva Goicochea and co–creative director, actress Dakota Johnson, recently launched a second egg-shaped vibrator called the Drop (see below).

The Magic Wand was the only toy in our test group that could consistently bring testers to an intense climax quickly, intuitively, effectively, and predictably. Dealbreakers included poor-quality materials, a short battery life, a tendency to break easily, a lack of power, and a design that was awkward, inconvenient, or painful to use. Your favorite star products combined with interactive content, will take your feelings to the next level.

The Aer is extremely simple to charge and operate (one tester described it as having "zero learning curve"), with a magnetic USB charger port at its base and three buttons on the top of the toy. The bottom button turns the toy off and on (long hold) and cycles through five vibration patterns (press). The upper buttons move the intensity up and down through five levels. According to the manufacturer, the Aer can fully charge in two hours and can operate at the highest setting for up to one and a half hours on a full charge. In our testing, we were able to achieve a full charge from a drained battery in only an hour and 16 minutes—and the toy was still going strong after we left it on at maximum speed for two hours. Unlike some of the other toys we tested, the Magic Wand Rechargeable is not waterproof.

Vatsyayana’s compilation Kama Sutra, the world’s oldest treatise on sex and its pleasures, contains numerous references to sex toys. Here is an interactive Kama Sutra original 14 if you are curious. If you think sex toys were invented in the 20th century, think again! Below is a brief history of how sex toys have played a significant role worldwide for millennia.

LELO iAB, an integral part of the renowned LELO brand, comprises experts and influencers advising on sexual wellness. Established in 2003, LELO gained prominence for its luxurious and innovative adult toys, offering sleek designs, premium materials, and cutting-edge features like app connectivity. The brand's accolades include awards for design and contributions to sexual health discourse.

The vibrators segment dominated the market with a revenue share of 22.48% in 2023 and is expected to witness the fastest growth over the forecast period. This can be attributed to the integration of technology into existing products to provide new experiences to users. For instance, vibrators with a wand on one side a massage ball on the other and numerous pulsating patterns for each provide users with multiple combinations of simultaneous massage penetration. According to the WebMD study published in July 2023, more than 49.8% of homosexual males and 43.8% of heterosexual males in the U.S. use a vibrator with a partner or alone. In addition, about 52.5% of women aged 18 to 60 years used a vibrator in the U.S. Alabama follows Georgia’s lead and implements a law outlawing cheap sex toys toys, punishable by heavy fines and even jail time.

If you’re wondering whether to open a retail store or not, understand that no brick-and-mortar store is necessary. By eliminating rent for a commercial space, you significantly reduce startup costs. Additionally, online stores may cater to customers who may be too shy to shop for these products in person.