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How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

From experimenting with different textures and male sex toys shapes to trying out new types of stimulation, sex toys offer a playground for adults to explore their sexual selves in a safe and enjoyable way. Advancements have also allowed us to improve the quality of pleasure products in a number of ways. For example, technology has made ion batteries more affordable, which in turn has made USB rechargeable sex toys more accessible to the masses. Sex toys encompass a wide range of options tailored to diverse preferences. Common types include vibrators, dildos, anal toys, bondage gear, masturbators, and couples' toys.

The sex toys market in the UK is expected to grow significantly over the forecast period. This can be attributed to easy access to a variety of adult and novelty stores. In the UK, the use of sex toys is believed to help develop a healthy and positive relationship with partners. The belief that the older generation has a lower sex drive is not common in Britain, a majority of the population from 45 years to 54 years have admitted to using sex toys. European countries, such as Germany, Italy, France, the UK, Denmark, and Belgium, are the leading contributors to the sex toys market in Europe.

In an industry oversaturated with sub-par products, LELO proudly meets the ISO 3533 international standard, ensuring safety requirements for sex toys. This regulation guarantees that every LELO pleasure device is safe for reasonable and foreseeable use and that production materials are safe for contact with the genitalia and/or anus. Remote control vibrators embody convenience and innovation in the realm of sex toys.

Here at Wild Secrets, we believe that every adult deserves pleasure – whether you’re having fun solo or with a partner. So I bought this as a soft small with gold color and the vac-u-lock hole. With the vac-u-lock, I can easily put it anywhere or I can slide a bullet in there to get a little vibration. I think it's great for beginners, but I'm thinking of going up to the medium size.

We specialize in uber realistic and fantasy designs and have something for everyone. Before the Lelo Dot, we recommended the Zumio S as our also-great pick for precise stimulation. We still love the stimulation that this toy provides, but we have encountered some issues with battery longevity during long-term testing. Although Zumio covers the toy with a two-year warranty, all three units we’ve long-term tested have exhibited a decline in battery life toward the end of their warranty period. Additionally, the Zumio S—which is designed to be stored in its charger—has a longer-than-usual charging period (16 hours). At around 2.86 ounces, the Aer is about an ounce lighter than the Womanizer Classic.

"For less than $20," Kent says, "you can experiment with the mutual fun of a vibrating cock ring" that provides clitoral and testicular stimulation. As with many products, there’s a learning curve — as I found out when I first started shopping for sex accessories. And, for some older adults who may have issues gripping a toy, is it ergonomic? One of the best perks of my job as a sex and relationships writer is the truly endless number of sex toys I get to review.

Keep toys stored in a container or pouch (to keep them clean) and in a cool, dry place. If you’re feeling naughty and are looking to spice things up in the bedroom, check out some of our kinky toys. Punish your partner for being disobedient with one of our rock-hard paddles and make sure they get the message! The possibilities are truly endless, as this is your opportunity to go wild and let your imagination run the show. That’s why we’ve partnered with two of the most trusted payment processors, PayPal and Stripe, to ensure that all of your transactions are safe and secure. When you shop with us, you can rest easy knowing that your payment information is protected by state-of-the-art encryption and fraud prevention technology.