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Think sex toys for him, including masturbators, pumps, cock rings, and animal dildo so much more. As much as facials, massage and exercise contribute to a woman’s self-care routine, so too do sex toys! Give yourself (or a special woman in your life) the gift that will satisfy in more ways than one.

First, wash it with water or products like VUSH cleaning wipes to remove debris. Next, apply a gentle liquid soap to the surface, scrubbing it before rewashing it under running water. If the toy is non-motorised, you can immerse it entirely, but if it is battery-operated, avoid doing so. Make sure it is completely dry before storing the clean vibrator away. Storing your vibrator in a cotton drawstring bag or pouch offers an economical, hygienic solution for your vibrator maintenance. Provided your toy is clean, you can feel confident that bacteria will not grow in this breathable environment.

Current conversations about sexuality tend to focus on sexual wellness and self-care. There’s also a feminist thread in conversations discussing sexuality from an equality stance. For example, the term "orgasm gap" was coined to describe the disparity between the sexes in orgasms experienced. You might consider these trends when brainstorming your business branding. However, as generations continue to redefine what sex means to them, the branding options continue to change. With the rise in sextech start-ups, conversations may shift to focus on forward-thinking, tech-savvy solutions to pleasure.

In particular, adult forums are an excellent place to purchase media buys. 92 percent of people say they trust word-of-mouth recommendations from friends and family over any other type of advertising. For this reason, referral marketing remains an extremely effective form of marketing.

She has reported on countless topics, including sexual wellness, astrology, relationship issues, non-monogamy, mental health, pop culture, and more. In addition to Women’s Health, her work has been published on Bustle, Cosmopolitan, Well + Good, Byrdie, Popsugar, and others. As a queer and plus-size woman with living with mental illness, Lexi strives for intersectionality and representation in all of her writing. She holds a BFA in Musical Theatre from Jacksonville University, which she has chosen to make everyone’s problem. Cult favorite (and WH editor-approved) vibrator brand LELO has stepped up their game with this model, which offers both a wider range of intensity settings and a larger surface area on the mouth of the toy.

The China sex toys market held the largest revenue share in Asia Pacific in 2023. This is attributable to the presence of OEM sex toy manufacturers in China. Domestic manufacturers in the country are launching innovative products with advanced technology to stay competitive in the market, as China is the major exporter of sex toys. Regulations can have a significant impact on the industry, influencing various aspects such as product safety, marketing, distribution, and overall market dynamics. The impact can vary across different regions and countries due to variations in cultural attitudes, legal frameworks, and societal norms.

Creating and manufacturing your own sex toys also gives you the opportunity to further establish your brand through the design. However, this is a costly production sourcing option that, on top of the manufacturing demands, requires storage. Today, businesses selling goods to their customers have many choices in product sourcing, including manufacturing, outsourced manufacturing, dropshipping, and resale. Below explores the benefits and drawbacks of these options in regards to the sex toy market. Recently, the International Organization for Standardization (ISO) introduced safety standards for sex toys. ISO 3533 dictates standards for "products in direct contact with the genitalia, the anus, or both." This marked a shift, as cheap sex toys toys had previously been largely unregulated.

Sex toys are used by certain people with impairments or limited mobility to masturbate, have sex, or engage in sexual activities or postures that may be difficult or not feasible for them. And don’t limit yourself to only considering toys marketed as couples’ toys. As Engle says, "Any toy can be used as a couples toy," so it may be helpful to expand beyond the mindset of products that put an emphasis on use during penetration only. Or perhaps you might want to start out with something as simple as a massage oil candle rather than motorized toys. Ultimately, of course, communication is key to figuring out what you’re both comfortable with—and the type of products that you’ll each derive the most pleasure from.